The most representative thing about any business is the logo. This is where you can make or break your business model since there is a lot of competition that you have to deal with. Creating a company logo can sometimes be frustrating process and you do not know what to choose.
The company logo is the first introduction client to business, which is why you have to design it in a way that you would attract their attention and stay remembered.
In this article, we will go through some of the tips you should follow in order to create the perfect logo.
- Business nature
Every logo design starts with researching the business module of the company, what it represents and what are the intentions. The more you know about the business, the more suitable the logo you will create. Research every aspect of the company in order to have a clear idea of where you want to go.
The logo must reflect the nature of your business so when people see it, they should already know what your business represents and what it does.
Every niche require different logo designs. It is very important to make a statement with your logo and represent the nature of the business in the best way. Take as example the top football odds teams in the NFL franchise: all of them have very specific logos that try to pass a message of sportsmanship, fairplay, but also aggressiveness on the pitch.
- The impression is very important
The key for any logo design is the impression you make with it. By creating the perfect logo, you want to make your business more recognizable, and the only way you can do it is if you make your logo impression last in customers mind. First of all, your logo should be unique and creatively designed so it attracts more customers and separates you from the competitors.
- Colors are very important
Colors are so important that nowadays if you see the color of some famous logo you already know the company behind it. However, color combinations must be picked carefully. You cannot design a logo that looks like a mess with very vibrant and different colors. The unwritten rule says that it is best if you keep 1-3 color combinations.
- Do not forget about fonts
Similar to the color option, fonts play a very important role in the logo design process. Creating your own font letters will be huge marketing bonus and make your business more recognizable. There are millions of different varieties of fonts, but it is best if you stay unique and create your own. You have to pay attention to the font style, for example, you cannot put soft font on rock band. Make sure you choose that is simple enough to read and easy to remember.
There are different logotypes such as circle, triangle, letter logo, and etc. and you can determine the right one after you researched the nature of the business. There are no strict rules in the logo design process, so the best way is to create 3-4 different logo shapes and variations in order to see which one fits the best.
- Keep it simple
This step is where most people make mistakes by trying to overcomplicate the logo fitting with all kinds of information. If you look around on some of the biggest brands in the world, you can see that their logo is very simple and there is a good reason for that. Complicated logos are harder to remember and sometimes confusing with all unnecessary information. Make sure you create a simple logo that has unique shape and color and yet it tells everything about the business.
- Logo variations
Once you find the best style, font, color and design you want to go for, you have to design the logo from scratch. It is very important to see if your logo is scalable. If your logo is designed in a way that it cannot be expanded or contracted, you will face huge problems later on. The print-ready logo means that your logo design is ready to be scaled to any dimensions in order to promote the business. You even make couple of versions of the logo, for example, include a colorless version that will be used only on visit cards.
These are some of the logo designed tips that will help you create the perfect logo for your company. Make sure you create a simple and attractive design that will catch customer attention which will help you build a long-lasting business.