As a photographer, you might be an expert on all things with a camera. You can edit photos with the best of them, make Regular Joes look like models, and turn a regular situation into something magical. Some people decide to turn their passion for photography and editing into a full-time job while others decide to make it a part time thing. You’re around during wedding season or you could be taking portraits throughout the entire year. Whatever your business […]
Two-thirds of people would rather consume content that is well-designed over that which is plain or boring. This statistic applies to both web and print graphic design. But there are many key differences between print and web design principles. What works best for one can be detrimental to the other. Creating effective content will help you reach a wider desired audience, but how exactly do you optimize your graphic design for the required format? Keep reading for the seven differences […]
Good design starts with a full understanding of the users’ needs, requirements, and goals. But unfortunately, you won’t be able to arrive at those critical insights without the appropriate step called user testing. Today more and more companies are focused on creating great experiences, and UX research can be extremely helpful in building a robust product strategy and solutions for users’ needs. Moreover, the well-built website generates better customer traffic, and an improved user interface leads to increased conversions. So, […]
There are more than 285,000 graphic designers employed in the US workforce today. The occupation is predicted to grow over the next decade as well. Whether you’re just entering the field or you’ve been working in it for a while, you probably know the importance of having the right tools. Software and systems can make all the difference. To that end, people often ask which computer system is best for graphic designers: Mac or PC? One has long been the […]
Do you enjoy taking pictures to capture important moments in the life of you and your loved ones? Photos are a great way to ensure the most meaningful times in your life are well-remembered. More than 1.2 trillion photographs are taken worldwide each year! But taking the best pictures is only one part of the process. You need to display them in the most effective way to make sure they signify the importance of that time in your life! Read […]
The most representative thing about any business is the logo. This is where you can make or break your business model since there is a lot of competition that you have to deal with. Creating a company logo can sometimes be frustrating process and you do not know what to choose. The company logo is the first introduction client to business, which is why you have to design it in a way that you would attract their attention and stay […]
Your dream is to become a renowned portrait photographer. You want to perfect your art so that you can help people create lifetime memories in whatever they do in their lives. Maybe you might want to attend big sporting events, like the Kentucky Derby 2020, not just as a fan, but as a highly sought-after photographer. But here is the problem… You don’t have a budget to attend professional photography classes, and the insights you get on online and offline […]
Brochures are an oldie but goldie in the marketing world, and when done right, they’re a powerful marketing method. The goal of brochures is to deliver a message to consumers, whether that’s introducing a new product, opening a new store, or promoting existing services. Nowadays, it’s becoming more difficult to attract people’s attention and keep them interested. A good brochure should be in line with current design and industry trends to be effective. Wondering how to design a brochure people will […]
Do you know what CRM software is? It’s an application that can help you manage your customer activities. CRM system helps you store both your clients and employee’s contacts and transaction data. Some photography management software allows you to track and send remarketing emails to your customers. With the advance of technology, you can even customize the CRM system to meet your needs. CRM software helps you analyze and predict market trends to help you identify potential market for your services. […]
75% of online shoppers rely on product photos when they are deciding whether or not to buy an item. Online shopping is experiencing ballooning growth as more people buy into its convenience. As a result, brands are flocking to sell their wares online. The result has been a sharp rise in demand for product photography as brands look to make their items stand out online. But professional photographers must be able to create high-quality photos with visual cues and contexts. […]